There were 60k results and 28 AdWords advertisers.

One Keyword tool said there were 5859 searches. Google said there were 2600 searches. That seems like a descent bit of traffic for a long tail keyword.

Then I went into adwords keyword tool and it didn't have stats for the traffic. I see that as an opportunity to get the price down.
With Adwords, I usually start high, over a buck, and then bring the price down once I am establishes. I can usually get to under $.25.
If I convert at 1% I pay $25 in advertising and make $35. I clear $10 per sale.
I am going to try and collect email addresses by giving away a free pdf. Then I can sell them more information or products.

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