Tuesday, July 7, 2009

Deciding on a domain and master keyword

I am going with "Teeth Whitening Denver" as my main keyword.

There were 60k results and 28 AdWords advertisers.



One Keyword tool said there were 5859 searches. Google said there were 2600 searches. That seems like a descent bit of traffic for a long tail keyword.



Then I went into adwords keyword tool and it didn't have stats for the traffic. I see that as an opportunity to get the price down.

With Adwords, I usually start high, over a buck, and then bring the price down once I am establishes. I can usually get to under $.25.

If I convert at 1% I pay $25 in advertising and make $35. I clear $10 per sale.

I am going to try and collect email addresses by giving away a free pdf. Then I can sell them more information or products.

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